Brand licensing agencies provide an essential service to the licensing industry, providing licensors with guidance and advice on growing their brands though licensed products and managing the relationship between brand owners, manufacturers and retailers. Counterpoint's License Maestro software gives agencies and licensing companies complete control over the licensing process, enabling them to manage their clients brands/properties, products, distribution channels, territories and rights. License Maestro provides royalty administration and accounting automation, enabling licensing companies to provide complete transparency and reporting to all parties involved in the licensing process.
Opportunities are plentiful for licensees who know how to effectively market quality brands and properties for their partner licensors. Counterpoint’s solutions empower licensees to track and exploit rights using complex combinations of terms, analyze their performance, and provide transparent royalty reporting, saving you both considerable time and money.
Relationship management is at the core of Counterpoint’s solutions for licensors. We understand how much effort it takes to build and sustain a network of trusted licensees and we’ve built solutions to support those efforts. From setting up complex royalty terms to auditing disparate sales feeds, Counterpoint’s business analytics and sophisticated reporting leverages all of the rights and royalty information in the system to help licensors make informed decisions about their brands and properties.