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Counterpoint is proud to announce that LazyTown Entertainment has selected Counterpoint’s Pelican Profiles system as its tool to administer its fast growing licensing business.

LazyTown is the independent entertainment and licensing company dedicated to creating children’s products, delivering healthy and socially responsible messages in an entertaining and non-violent way.

Founded in 1995 in Reykjavik, Iceland, LazyTown has enjoyed continuous growth and includes in its ever-expanding family of investors and partners, broadcasters, international banks, consumer products companies, publishers, apparel and toy companies.

Their philosophy is to motivate children and inspire them to live a healthy life. LazyTown uses humor, music, high-quality production and strong values to enable children to make positive choices for their physical and social well-being, thus clearly separating from many other contemporary children’s programs.

With our Contract Management System (CMS) model, LazyTown will be implementing the most comprehensive and integrated software system available for licensors, enabling LazyTown to track the obligations and performance of an intellectual property license or right, and providing quick and easy access to all available data at once.