Excerpt from Midem Daily News - Sunday, January 29, 2012
Bringing music, media and brands together under one roof makes midem ideal for companies like exhibitor Counterpoint Systems, the UK-based music rights management and royalties solution company, according to CEO Amos Biegun.
Gone are the days when his company's technology served companies that were either a label or a music publisher, he said.
But as the specialist areas in the industry converge via digital technology, Biegun added, Counterpoint has developed web-based software designd to manage rights in the different resulting formats.
"We are trying to manage all aspects of the music business by ensuring our software is suitable to the convergence in the marketplace," Biegun said. "Midem is the perfect place to showcase the software. You can see where the music industry is going for the rest of the year. And for those of us who also serve the merchandise and licenisng industries, adding technology and brands to midem's focus has been a wise move."
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